Sofia Haglund

2024 -
Junior CRO Analyst

LeoVegas (LeoVegas Group)

As a CRO Analyst, my role is to perform qualitative and quantitative research to gain insights into LeoVegas users' needs and behaviors by pin-pointing pain points and obstacles that hinder visitors from completing desired actions, and developing clear, data-driven hypotheses. My role within the CRO team is centered around data management and optimization. I leverage data from Big Query and other sources to create new tables, views, and datasets that enhance data quality, accuracy, and integrity. Additionally, I work to elevate the team's data literacy. As the primary contact for advanced analytics requests, I aim to become the subject matter expert on our digital analytics tools, including Big Query, Google Analytics, Contentsquare, Qualtrics, LaunchDarkly, and Looker Studio. I oversee the entire funnel, defining and monitoring KPIs with a strategic focus on business value. Furthermore, I contribute to improving efficiency through the automation of repetitive tasks.

2018 - 2024
Bioinformatician/System Developer

National Genomics Infrastructure (SciLifeLab, KI)

I delivered sequencing data to users from their sequencing projects and was method responsible for the data deliveries. I delivered mostly raw data (FastQ- or bcl-files), but also the BP analysis data of nf-core/RNASeq and nf-core/ MethylSeq, all of which I had run the analyses and performed quality checks prior to delivery, mainly from examining the correponding MultiQC report. I used BaseSpace Clarity LIMS to document my work and communicated with the users through ZenDesk. In addition, I also helped develop pipelines, external and internal web pages and interfaces using Python, JavaScript, PHP, HTML, and CSS using GitHub. I mostly worked with the internal website Genomics Status. I was responsible for the external website NGI Sweden and the pages on the SciLifeLab website. I did quite a bit of testing of the pipelines when these had been updated prior to production deployment and also wrote verifications and validations connected to those.

2017 - 2018
Laboratory Technician

Karolinska Institute (MTC), Centre for Translational Microbiome Research (CTMR)

I extracted microbe DNA from various samples from the research projects in Professor Lars Engstrand's research group using Tecan FreedomEVO. This was the first step in sequencing the DNA of the samples, which was carried out by my colleagues.

2015 - 2016
Laboratory Engineer

Octapharma Sweden, QC Support, Sample Reception

I received samples of pharmaceutical drugs in various phases of their production, imported these in SQL LIMS, and passed these on to the lab. I also handled the purchasing of supplies and equipment for the biochemistry lab, using SAP. In addition, I also delivered and received samples from other sites in Sweden as well as abroad.

2014 - 2015
Laboratory Engineer

Karolinska University Hospital in Solna, Department of Clinical Virology, Serology

I analysed blood plasma from patient samples for the detection of antibodies against various infections using ELISA, both automatically with the Tecan Freedom EVO robot and with manual analysis.